StoryMatters Academy
Do it Yourself with Coaching

We are here to make sure you have all the help, technology and services you need to start or develop your business online and inspire your clients to invest in a better future by sharing your story with the world.

During our coaching sessions, you will  Create Your Business Strategy Together With Your Marketing Coach and Project Manager and Receive Detailed Step-by-Step Coaching Plan On How To Build a Successful Online Funnel To Grow Your Business




"If you speak to everyone, you speak to nobody"

Samuel P.N. Cook

In StoryMatters Academy, we will provide a comprehensive plan which includes 4 modules


Extracting Mentor's Expertise

  •  Charismatic Mentor

  •  Mentor's Elements

  •  Mentor's Roles

  •  Mentor's Stories

  •  Story, Teach, Tool, Action

  •  Mentor's Superpower

  •  Mentor's Expertise


Discovering Your Hero

  • Deep Dive Survey

  •  Target Niche Concept

  •  Validating Target Niche

  •  Target Niche Statement

  •  Before & After Grid

  •  Customer Avatar Worksheet

  •  Empathy Map Canvas


Crafting Hero's Story

  •  Clarifying The Story

  •  Power Of Storytelling

  •  Hero's Journey Concept

  •  Writing Hero's Story

  •  Hero's Journey In Action

  •  One-Liner Message


Creating Your Offer

  •  Value Ladder

  •  Statement Of Value

  •  Value Proposition Canvas

  •  Offer Structure

  •  Funnel Strategy

  •  Funnel Mapping

StoryMatter Academy

Accountability & Execution Plan

The StoryMatters Academy is designed for experts, coaches, authors.

To people who want to put in the time and a money to create their story online. 

This program is designed to help you learn how to map your own funnel.  

Your success depends on you completing each and every Homework assignment to the satisfaction of your coach. 

Each week, you’ll have about 3-4 hours of homework to complete plus 2 x 1 Hour One-On-One Coaching calls with the StoryMatters Coach. 

By the time you complete Story Matters Academy, you will know how to develop a complete customer-focused digital marketing strategy and map a digital marketing system which will generate pre-qualified leads for you to turn into new clients that care. 

❗️CAUTION❗️This course will increase number of leads and money flow in your company

"With great power comes great responsibility" - Uncle Ben


Get Everything You Need to Bring the Power of Story to Your Business…

4 Core Training Modules to learn and create the foundation for you marketing funnel that will bring you leads and customers (You  will  be  personally  guided  through  the  Modules  by  your  Project Manager)

16 Coaching Calls with your personal Project Manager to help you get through the program and launch your funnel successfully.

7 days a week support from our tech and marketing team to stay in touch  and  help  you  with  any  technical  or  marketing  challenges  (23 months period)

Private 1-on-1 Access to your personal Marketing Coach to help you with any issue via email, FB messenger or whatsapp (during 3 months period)

2 Coaching Calls with your dedicated Tech Specialist to help you with your technical funnel setup (during 3 months period)




Sales Video Training Class by Samuel Cook: Sales Training (2-hour long recording)

Live Class From Samuel Cook: Sales Film Training. How to Create Story Based Sales Videos Ads (6-hour Training)

StoryMatters   Academy   Resources:   17   Worksheets,   3   Funnel Blueprints,   23   Page   Copywriting   Templates,   9   Email   Copywriting Templates, and 2 Sales Video Script Templates

$13,100 in Value, Just $4,965 Today




Do it Yourself With Coach

Build a Successful Online Funnel With Coach To Grow Your Business 

  • 4 Core Training Modules - $1,200 value

  • 16 Coaching Calls with your personal Project Manager - $8,000 value

  • 7 days a week support - $1,000 value

  • Private 1-on-1 Access to your personal Marketing Coach - $1,000 value

  • 2 Coaching Calls with your dedicated Tech Specialist - $1,000 value

  • Sales Video Training Class by Samuel Cook - $200 value

  • Live Class From Samuel Cook - $200 value

  • StoryMatters   Academy   Resources - $500 value


Buy now


What People Say about StoryMatters

Jack Vincent CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really, really good
Wanda Nowak Wandalicious
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michele Wyngaard Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.

A Proven Track Record of Producing Results


The Original Sales Film that Produced $250,000 in 6 months.

James Cook Media started it's career working for Triathlon Companies. Our first major launch for 7-Time Olympic Running coach Bobby McGee produced $250k in Revenue in 6 months. This was the result of our investment in learning and developing the Sales Film Funnel Process.


Sales Films Perfected: Our sales film system generated two $1MM+ marketing funnels.

After our initial success with Bobby McGee, James Cook Media perfected the StoryTelling successfully launched the TriDot Software Brand and the Total Immersion Academy. Both marketing campaigns have led to 7-Figures in Revenue.


James Cook Media settles in Krakow and starts building Marketing Funnel Technology.

After successfully launching 4 different Triathlon Brands, James Cook Media set it's HQ in Krakow, Poland and started building landing page and quiz technology. During this time, James Cook Media founded Triathlon Research, our first publishing venture. Triathlon Research made $1.2 MM in sales in 16 months based on the advanced funnel technology


James Cook Media's Film Work & Funnel Technology Produces $1.8 MM in 10 Months

In January, 2016, James Cook Media headquarters relocated to Warsaw, Poland to build a world-class video agency. Our investment in top level video teams in house and the development of our advanced funnel quiz technology created a blockbuster result for our client Peter Sage. He grew his business from $200k per year to $1.8 MM in just 10 months.


James Cook Media Launches the World's Top FREE Online Training Program

In March 2017, James Cook Media produced the original StoryMatters MasterClass that over 75,000 business owners around the world have joined. Through this MasterClass, JCM Founder Samuel P.N. Cook started coaching and working with several business owners and marketers to pass on his knowledge. By working with over 100 business owners in high level coaching, in-person workshops, and online video training, James Cook Media developed a proven, repeatable methodology for teaching digital storytelling to small business owners and marketers.


James Cook Media Launches a paid Marketing Training Academy & Marketing Software

In August, 2018, James Cook Media launched the StoryTelling in the Digital Age Paid MasterClass. In October 2018, it launched the StoryMatters Academy with the StoryFunnel Software. In just 2 years, James Cook Media's funnel has generated over $2 MM in revenue for it's marketing services, online training, and software without any investment. In August, 2018, James Cook Media moved it's Headquarters to Kiev, Ukraine. In Kiev, it has setup a technology and customer service operation to go along with it's development HQ in Krakow, Poland, and it's film agency offices in Warsaw, Poland.


Angel Investment Journey for StoryFunnel Software

After hiring a high-end UI/UX designer in 2018, and engaging additional developers to build a SaaS worthy product, we decided to raise money for Software development for James Cook Media. In August 2018, Brad Furber of Aery Advisors joined the StoryMatters Workshop as a client to help market Aery Advisors to young startup founders who needed money to raise capital. In May of 2019, James Cook Media engaged Brad to help build and execute our fundraising strategy and begin raising money for the investment. in James Cook Media.


SanityDesk is Founded

After raising our first $50,000 in Angel Investment, we formed SanityDesk was founded as a SaaS startup. We chose our Corporate Headquarters in downtown, Austin Texas to tap into the marketing tech and digital marketing thought leadership community. Our tech and main support offices remain in Kyiv, Ukraine. With Aery Advisors Principal, Brad Furber as Chairman, we formed our advisory board with the first members out of Austin, including 4 X NY Times Best-selling author and founder of Scribe Media, Tucker Max.