Hero's Journey Workshop
with Samuel P.N. Cook 

We are here to make sure you have all the help, technology and services you need to start or develop your business online and inspire your clients to invest in a better future by sharing your story with the world. 


Make your business great with Samuel P.N. Cook 

During our coaching sessions, you will: 

  • Create Your Business Strategy Created Together With Your Marketing Coach;

  • Receive a Detailed Step-by-Step Plan On How To Build a Successful Online Funnel To Grow Your Business.

These are the key things that we will focus on and ensure that you craft the ideal product and offer based on your expertise so you can create an online sales funnel to attract your true audience and convert prospects into loyal customers

Book Your Hero's Journey Workshop for $17,995 Today

YES! I Want To Join!

The endstate of this 4-week strategic review will be a complete strategy that will serve as a business plan for you going forward. Completing this 4-week strategic review is necessary for us to move forward with any client.


"If you speak to everyone, you speak to nobody"

Samuel P.N. Cook

Phase I - The StoryMatters Workshop 

Over the course of 4 weeks, we will conduct a detailed customer research phase that consists of a questionnaire from you, and a detailed analysis of your ideal client based on your questionnaire.

We will make sure you will have these 3 initial key components ready, so you can scale your business, and take it to the next level. 

1. Extract Your Expertise
2. Discovering Your Hero
3. Crafting Hero's Story 

If your message can change people's lives, we want to help you tell a story that will inspire people to invest in a better future. 


In StoryMatters Workshop we will provide a comprehensive plan which includes: 


Extracting Your Expertise

  • Charismatic Mentor 

  • Mentor's Elements 

  • Mentor's Roles 

  • Mentor's Stories 

  • Story, Teach, Tool, Action 

  • Mentor's Superpower 

  • Mentor's Expertise 


Discovering Your Hero 

  • Deep Dive Survey 

  • Target Niche Concept 

  • Validating Target Niche 

  • Target Niche Statement 

  • Before & After Grid 

  • Customer Avatar Worksheet 

  • Empathy Map Canvas 


Crafting Hero's Story 

  • Clarifying The Story 

  • Power Of Storytelling 

  • Hero's Journey Concept 

  • Writing Hero's Story 

  • Hero's Journey In Action 

  • One-Liner Message 

Phase II - Hero's Journey Workshop 

Once we complete your in-depth StoryMatters Workshop phase, we will schedule 2-day Hero’s Journey Workshop sessions with you to develop the remaining 3 key components of your online business. 

Session Agenda: 

Day 1 - Creating Your Offer
Day 2 - Mapping Your Funnel & Developing Your Traffic Strategy 

Phase III - Strategy Production 

Within 2 weeks of completing your Hero’s Journey workshop, we are going to send you a full online strategy document that will consist of: 

▪  Your SuperPower & Expertise 
▪  Your Target Niche
▪  Your Ideal Customer Prole
▪  A Detailed Customer Empathy Map
▪  Your Hero's Story
▪  Your Hero’s Journey 
▪  Your Product Roadmap 
▪  Your Online Strategy includes: 
       ▪  Marketing Funnel Structure 
       ▪  Video Plan 
       ▪  Email Marketing Plan 
       ▪  Trac Strategy 
       ▪  Recommended Technology

❗️CAUTION❗️This course will increase number of leads and money flow in your company

"With great power comes great responsibility" - Uncle Ben

Phase IV - Execution 

After the workshop and our strategy production (2 weeks after a workshop), we will decide what kind of proposal we can offer you for us to do your online marketing funnel build-out. This build-out typically takes between 2-6 months and includes every part of building your online marketing funnel. 

We offer two pricing models: 

▪ Upfront Pricing Model Example

$100.000 - $150.000 upfront for the funnel build plus $10.000 - $15.000 per month management. 

▪ Performance Model Example

We may choose to offer you a performance-based model that will be a 3-year deal with 12 months buy-out clause. 

$60.000 - $75,000 upfront for the funnel build plus $6.000 - $7.500 per month plus commission (50 - 25%). 

Here are examples of past Performance Contracts: 

$60,000, $6,000 per month, plus 50% of NET Revenue

$75,000, $7,500 per month, plus 25% of NET Revenue 

The price for the upfront and monthly bill will be depending on the agreed-upon monthly commission. 

Steps and timeline

  1. Initial retainer agreement completed.

  2. Client and market research - 4 weeks after the signature.

  3. Two-Day Workshop - 2 X 8 Hour sessions

  1. Deliverables (Post workshop) - Complete Online Strategy (Within 2 weeks)

  2. Final Contract Proposal - Delivered with online strategy

  3. Funnel build-out - 2-6 months from the final contract closure

  1. Initial retainer agreement completed.

  2. Client and market research - 4 weeks after the signature.

  3. Two-Day Workshop - 2 X 8 Hour sessions

  1. Deliverables (Post workshop) - Complete Online Strategy (Within 2 weeks)

  2. Final Contract Proposal - Delivered with online strategy

  3. Funnel build-out - 2-6 months from the final contract closure

What People Say about StoryMatters

Jack Vincent CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really, really good
Wanda Nowak Wandalicious
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michele Wyngaard Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.

A Proven Track Record of Producing Results


The Original Sales Film that Produced $250,000 in 6 months.

James Cook Media started it's career working for Triathlon Companies. Our first major launch for 7-Time Olympic Running coach Bobby McGee produced $250k in Revenue in 6 months. This was the result of our investment in learning and developing the Sales Film Funnel Process.


Sales Films Perfected: Our sales film system generated two $1MM+ marketing funnels.

After our initial success with Bobby McGee, James Cook Media perfected the StoryTelling successfully launched the TriDot Software Brand and the Total Immersion Academy. Both marketing campaigns have led to 7-Figures in Revenue.


James Cook Media settles in Krakow and starts building Marketing Funnel Technology.

After successfully launching 4 different Triathlon Brands, James Cook Media set it's HQ in Krakow, Poland and started building landing page and quiz technology. During this time, James Cook Media founded Triathlon Research, our first publishing venture. Triathlon Research made $1.2 MM in sales in 16 months based on the advanced funnel technology


James Cook Media's Film Work & Funnel Technology Produces $1.8 MM in 10 Months

In January, 2016, James Cook Media headquarters relocated to Warsaw, Poland to build a world-class video agency. Our investment in top level video teams in house and the development of our advanced funnel quiz technology created a blockbuster result for our client Peter Sage. He grew his business from $200k per year to $1.8 MM in just 10 months.


James Cook Media Launches the World's Top FREE Online Training Program

In March 2017, James Cook Media produced the original StoryMatters MasterClass that over 75,000 business owners around the world have joined. Through this MasterClass, JCM Founder Samuel P.N. Cook started coaching and working with several business owners and marketers to pass on his knowledge. By working with over 100 business owners in high level coaching, in-person workshops, and online video training, James Cook Media developed a proven, repeatable methodology for teaching digital storytelling to small business owners and marketers.


James Cook Media Launches a paid Marketing Training Academy & Marketing Software

In August, 2018, James Cook Media launched the StoryTelling in the Digital Age Paid MasterClass. In October 2018, it launched the StoryMatters Academy with the StoryFunnel Software. In just 2 years, James Cook Media's funnel has generated over $2 MM in revenue for it's marketing services, online training, and software without any investment. In August, 2018, James Cook Media moved it's Headquarters to Kiev, Ukraine. In Kiev, it has setup a technology and customer service operation to go along with it's development HQ in Krakow, Poland, and it's film agency offices in Warsaw, Poland.


Angel Investment Journey for StoryFunnel Software

After hiring a high-end UI/UX designer in 2018, and engaging additional developers to build a SaaS worthy product, we decided to raise money for Software development for James Cook Media. In August 2018, Brad Furber of Aery Advisors joined the StoryMatters Workshop as a client to help market Aery Advisors to young startup founders who needed money to raise capital. In May of 2019, James Cook Media engaged Brad to help build and execute our fundraising strategy and begin raising money for the investment. in James Cook Media.


SanityDesk is Founded

After raising our first $50,000 in Angel Investment, we formed SanityDesk was founded as a SaaS startup. We chose our Corporate Headquarters in downtown, Austin Texas to tap into the marketing tech and digital marketing thought leadership community. Our tech and main support offices remain in Kyiv, Ukraine. With Aery Advisors Principal, Brad Furber as Chairman, we formed our advisory board with the first members out of Austin, including 4 X NY Times Best-selling author and founder of Scribe Media, Tucker Max.