Identifying your ideal client is the hardest thing about your business strategy. It's because your ideal client is a set of people out there that are perfectly suited to help. Most business owners try to go too broad in the beginning. Trying to be all things to all people. This is the original sin of marketing.

Only 37.5% of those who took the test actually do this (but not well). And only 6.7% of all who took this test say they have mastered identifying their ideal client. This is a never-ending process. You should always be refining and updating your view of your ideal customer. Watch Lesson #1 Video on identifying your ideal client to get started.

Watch Lesson #1 Video