If you don't build a great strategy, you will never be successful with your digital marketing campaigns. Getting your strategy right is what gets you to the starting line in marketing. But the hard part of being successful in marketing comes down to execution. Before you build your marketing campaign, you have to clearly map out your entire hero's journey. Every ad, video, page, landing page, email, text message. It all has to be laid out before you start building.

Only 12.5% of those who took the test actually do this (but not well). And only 3.8% of all who took this test say they have mastered mapping their hero's journey online. And this is exactly why most businesses do not succeed online. Watch Lesson #5 Video on mapping your hero's journey to get started.

Watch Lesson #5 Video