Dec 2, 2020
Over years Facebook became one of the top digital platforms to help people advertise their brand and product. It’s not only a multifunctional social media but also a very unique tool that updates from time to time and requires a lot of knowledge to use it. But if you are just starting out, here are the 5 simple steps to launch your first Facebook Ad.
The first and primary task to do before starting anything is defining your goal. Facebook is a complex mechanism that has its own tools, metrics, and inside apps for different purposes depending on your goal.
If you want to deliver your message across, use the function “boost post” right on every post of your Business page (Read more about Facebook Business pages in STEP 2). If you want to get new leads from wide GEO or optimize your ad, you need to use Facebook Ads Manager.
Business page helps people to find your brand, understand the message and its offer. It also helps your customers to reach out to you and communicate through private messages or even book a call. It also helps to gather and analyze data such as:
New Page Likes
And many many others.
You can create your Facebook Business Page and Facebook Ads Manager directly from your personal Facebook profile.
To make a successful ad you need to customize your offer. In order to do it, you need to understand your audience and define your avatars. Facebook has a very wide range of detailed targeting.
You can put literally everything you know about your ideal customer, which is not only demographics, age, sex, and relationship status, but also their favorite magazines, books, tv-shows, Facebook groups, etc. You can also target your audience by job titles, university degrees, places they traveled to, and events they visited.
These are the basic components of your Facebook ad. If your ad consist of video, make sure it is square and has a black/white frame with title and subtitles. Remember, that videos without subtitles have almost no chance, because most people open videos only if they can “read” it.
If you want to use an image and you don’t have a custom one, you can find them for free on some photo stocks like shutterstock.com or unsplash.com.
Use an official Facebook tool to check this here:
Copy can be short or long, but it must contain a call to action. Otherwise, your audience won’t understand what exactly you want them to do.
Look for the Audiences menu section in your Facebook Ads Manager.
The very last step is to set up your campaign. It means you’ll need to put together everything you’ve prepared earlier to finally launch your Facebook ad:
Create your campaign, set the budget
Create your ad set and add your audience targeting (Step 3)
Create your ad using creatives (image or video) and your copy
Make sure that your copy includes a call to action (CTA for short) + link where you want to drive traffic from this ad (Step 4)
Public the ad and wait for Facebook to approve it
Whoo-hoo, you have done it!
And one of the first things that you need to experience is... to see how it all works in action.
Join our StoryTelling in Digital Age Masterclass to get perceptive marketing insights and learn more about how one powerful message can make your business stand apart.