May 14, 2021
Here are 13 basic rules for your copy.
Write casually. Use a lot of pronounces. Don’t overload your copy with complicated words.
Write with an eraser. Use periods, not commas. Long sentences give headaches.
One of the reasons for long, awkward, and complicated sentences. Remember, we don’t like it.
If you talk to everyone you talk to no one. Be concrete about who you refer to.
Unlock, unleash, enhance, exceed, empower, supercharge, etc. No one talks like this.
Concentrate not on the features of the product, but the gains for your customers.
Separate your text with paragraphs and points.
Verbs urge to action. Adverbs are fuzzy. They puzzle your sentence for no reason.
Writing is for novels, copywriting is for selling. Lead your customer with a clear call to action.
Stories help people connect with a brand and its product. Stories make it memorable.
To learn the art of storytelling and how to use it for your business, join our StoryTelling in The Digital Age Masterclass.
In Storytelling in The Digital Age Masterclass we answer the next questions:
How to tell your story online?
How to not “feel dirty” after filming a sales video?
What tools work best in today’s digital marketing?
How one powerful story can change your entire business and maximize your profit?
How to get the right audience and connect with your ideal customer?
Sing up now and get access to James Cook Media case examples and to the Bonus Lesson about building your funnel!