Oct 28, 2020
To find the best relevant traffic for your online business, you need to be aware of each platform, social media, and its usage. At James Cook Media, we suggest you to clear 3 aspects.
The first step to take is to describe your audience as a whole and to get to know your customers. Identify their age, sex, demographic, relationship status, and career position. What are their values and dreams? What are their key purchase drivers?
Once you are done with it, define how many avatars (a.k.a. ideal customers) you may have. They can all have the same problem (which your product/service is about to solve) or desire, but they can be different in features.
For example, if you are an English teacher, your course can suit 2 avatars:
A student, who wants to learn English for traveling and making new friends abroad;
A businessman, who needs English for worldwide clients opportunities, business meetings, and trips;
After identifying your avatars, describe each one of them individually.
There are 5 most powerful platforms on the Internet, where you can advertise your product and meet your customers, like Facebook, Youtube, Instagram, LinkedIn and Google. All of them serve different purposes for different audiences.
Facebook was established in 2004 and it has a universal appeal. It is widely used amongst all age groups (except teens), so, no matter your industry, there is definitely a space for you on Facebook. The leading business fields are financial services, e-commerce, retail, gaming, entertainment, media, technology, consumer goods, and automotive businesses.
Facebook also provides you with tools to run your marketing campaigns, such as business manager, where you can manage all your pages, groups, ads, and schedule all your posts.
Instagram started in 2010 and was bought by Facebook in 2012. This social media is highly based on visual content, that is why it is more popular amongst younger audiences than Facebook, which is 18 to 35 years old. You can manage ads on Instagram through the same Business Manager or even directly in the Instagram app, which is quite simpler than Facebook Ads. So, if you are a product-based brand or a lifestyle brand, Instagram will be a must-have for you.
LinkedIn was launched in 2003 as a job search platform, later transformed into professional social media. So, now it’s not only about professional networking and job posting, but it’s also a top B2B marketing network.
If your product/service is oriented toward entrepreneurs, CEO, and business leaders, LinkedIn is for you. This platform is geared towards individual profiles and starting valuable conversations.
Youtube is another platform, which is based on video content. It was created in 2005 and bought by Google in 2006. Youtube not only helps you to promote your product but is also good for your content marketing. Many brands create their Youtube channels to gain awareness and engagement.
Google is a multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
Now, after you built a picture of the audience, identified your avatars, and spotted where they “inhabit”, it’s time to make a decision. We can assure you that your customers use more than just one social media, but if you are just starting out, don’t run into all platforms at once, start with one.
If your customers are looking for your product directly, try to use Google Ads to lead your audience straight to your website. If your targeting is based on interests, you may start from Facebook. If your product is for teenagers and young adults, it is physical and shoppable, try Instagram!
And one of the first things that you need to experience is... to see how it all works in action.
Join our StoryTelling in Digital Age Masterclass to get perceptive marketing insights and learn more about how one powerful message can make your business stand apart.