Why Story Matters? [Now More Than Ever]

Dariia Kotman

Feb 23, 2021

Every brand starts with a person. Every person has a story. It’s never been easier to get your story out there. The problem is that it’s never been harder to get people to listen or to care.

Today everyone has a smartphone and everyone can roll over in bed at 2 a.m. and stream themselves live. As a result, there’s never been more noise and pollution online. So how can you as a leader and expert get your message out there?


1. Personalize Your Brand

A powerful and inspiring story is a very important attribute in business. Think about today’s market and all the most successful brands. Apple, Nike, Facebook, Coca-Cola, Tesla... Some of their stories were transformed into movies, isn’t it the greatest example?

We don’t get attached to beautiful websites and don’t buy from brochures. We buy from you personally.

2. Be Different. Be Honest

True inspiring stories are those which tell about your every step on the ladder to success, up and down. We don’t buy stories where everything is perfect, with no obstacles and losses, only triumph from the start. It just doesn’t sound real, nor trustworthy.

So, don’t be scared to share and truly connect with your ideal customers. Honesty is the key to people’s hearts.

NOTE: Join Storytelling In Digital Age Masterclass to learn more

            about how you can attract and engage your ideal customers

            through the art of storytelling!

3. Build Trust

Business is not about business, it’s about people. The next rule (after being honest) is to be yourself. Unfortunately, there is no camera that can hide hesitations, uncertainty, or lies. Live stories of real people help to build trust around the brand.

These are just basic steps for connecting to your audience. In Storytelling in Digital Age Masterclass we talk more detail about the art of storytelling and answer next questions:

  • How to tell your story online?

  • How not “feel dirty” after filming a sales video?

  • What tools work best in today’s digital marketing?

  • How one powerful story can change your entire business and maximize your profit?

  • How to get the right audience?

Sing up now and get access to James Cook Media case examples and to the Bonus Lesson about building your funnel!

Written by:

Dariia Kotman

Content Creator

Feb 23, 2021


Build a Marketing Strategy for your Story Based Funnel

180-minute amazing video training, StoryTelling Welcome sequence, 1-on-1 Coaching Call, 8 Funnel Blueprints, access to the StoryMatters Academy with 50+ Hours of video  &  much more…


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