Tell Their Story, Grow Your Business

It's Your Time to be Heard Online.

Join 1000s of Business Owners who are writing their Story Online with the StoryMatters Academy & StoryMatters Team

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content marketing

Module #1 - Build Your Marketing Strategy

Develop a Real Strategy to help you build your marketing strategy from the ground up. The right way.

If you don't get your Story right (tell the right person the right story), nothing else matters.

Avoid the original sin in business by focusing on developing a real strategy.

  • Research Your Ideal Client & Market
  • Define Your Ideal Client
  • Develop Your Ideal Client's Empathy Map
  • Write Your Client's Hero's Journey
  • Create Your Offer Structure & Chain of Beliefs

At the end of the Strategy Module, you will have built a strategy that has a real chance of success if you execute it properly.

Module #2 - Tell Your Story Online

The heart of a digital marketing campaign is telling a story that inspires people to invest in a better future with you. Now that you have defined the story, it's time to script it, shoot it, and edit it.

We learned a long time ago the power of StoryTelling through a documentary film-maker who specialises in marketing. Understand the how to apply the secrets of film to your Story Online.

  • Learn How to Pick the Right Film Crew
  • Learn What Equipment You Should Use
  • Understand how to setup your Film Set
  • Learn the Art of Interviewing and Filming
  • Learn how to edit your story-based video

At the end of the StoryTelling Module, you will understand exactly how to script the story to connect with your ideal client, film it, edit it, and where to put it in your funnel.

Module #3 - Launch & Optimise Your Funnel Traffic

Once you build your Funnel, it's time to test your Funnel results with Facebook Ads, Google Ads, YouTube Ads, and Content marketing. 

At James Cook Media, we have built and managed 5 (going on 6) 7-Figure Funnels from scratch.

Learn the secrets behind running the paid traffic, content marketing, and the advanced funnels to generate this revenue online.

  • Learn the Art & Science of Optimising Facebook Ads 
  • Understand how to use Google Ads.
  • Learn how to setup a YouTube Advertising Campaign.
  • Learn how to test which is your primary traffic source (facebook/Instagram or Google/YouTube)
  • Learn User Experience Research Funnel Optimisation Testing Strategies.

At the end of this module, you will understand exactly how to build out your entire Funnel Traffic Campaign, read and optimise your results, and make the adjustments you need to be successful.

Module #4 - Content Marketing

If your paid traffic works, then it’s time to build out your funnel and invest in content marketing.

What Are the Types of Content Marketing we are going to cover?

  • Blog Content Marketing
  • Infographic Content Marketing 
  • Podcast Content Marketing
  • Video Content Marketing
  • Social Media Content Marketing

At the end of this module, you will be able to figure out pretty quickly if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your staff writers. Plus, you will be able to gauge how much traffic social media is generating to your site. 

Special Bonus: Get access to the StoryMatters Sales Training & Sales Framework we use to gain high-value clients.

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German Coppola Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.

30 day Money-Back Guarantee

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Your investment is covered by the 100% Lifetime Money-Back Guarantee.

Invest in the course. Watch all the videos and complete all of the exercises.

If you don't think the StoryMatters Academy will be useful for you, I don't want your money.

Simply email me to schedule a call with a member of my team to tell us how we can improve the course, and we will refund your money.