Module I: Extracting your expertise
- Discovering Your Superpower
- Reverse Engineering Your Superpower
- The Narrow Your Niche Tool
- Story, Teach, Tool, Action
- The Secret Art Of Storytelling
- Extracting What To Teach
Module II: Discovering your ideal customer
- Deep dive survey
- Audience common ground
- What matters most Grid
- Naked truth worksheet
- Dream clients duplicator
- Before and after grid
- Customer avatar worksheet
- Empathy map canvas
Module III: Crafting your product and offer
- Statement of Value
- Value Proposition Canvas
- Value Ladder
- Your Offer Structure
- Your Product Structure
- Choosing Your Product Type&Name
Module IV: Marketing and Sales
- Marketing & Sales Redefined
- Funnel blueprint
- Funnel Quiz Copy
- Funnel Pages Copy
- Funnel Emails Copy
- Video Scripting