Building a real digital marketing strategy comes down to understanding three things.
1) Who are you trying to help?
2) What is the better future they are they dreaming of?
3) How can you show them a bridge that they will trust to walk towards their better future?
Strategy at its core is simple. But building a real strategy is hard work. And if you don't have a system, it will never work.
Step 1 - Who is Your Hero?
Your ideal client is a real person. They are walking around telling themselves a story about why they can't have a better future. The foundation of our strategy work is a series of 5 exercises we use to understand the ideal client.
Step 2 - Writing Your Hero's Journey
Your ideal clients have a better future they desperately want. But the problem is they are scared. They don't think they can get this better future. We will show you how to map out your free and paid offers to help them achieve this better future.
Step 3 - Mapping Your Hero's Digital Journey
Mapping Your Hero's Digital Journey - Once you understand your ideal client's better future. Exactly what they need to believe to get the result (the story) they want in life. Now it's time to map it out in extreme detail. That means every single page, email, video, and Facebook ad.
What People have to Say about StoryTelling in the Digital Age MasterClass
Peter Schröder
CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really, really good.
German Coppola
Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michele Wyngaard
Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.