Why Story Matters (Now, more than Ever).
StoryTelling is not new. It’s Ancient. But it’s more powerful than ever in the digital age. Find out why.
Find out how an Australian Documentary Film-Maker helped teach me the power of StoryTelling. Together, we helped a humble South African Running Coach (Bobby McGee) to earn $250k in online sales in just 6 months.
- Why Elon Musk is the worst speaker but tells the best Stories.
- The power of documentary film-making in marketing.
- Why you are getting your marketing wrong.
- How to create a real strategy and video-based journey that inspires people to buy.
- Watch a clip from Bobby McGee’s Video
By the end of this Lesson, you will see understand exactly how your videos should look and feel online, and why they work.
Who is Your Hero? (HINT: It’s Not You)
Every story starts with a hero. But the hero of the story you tell is NOT you. It’s your ideal client persona.
Learn the story about Rory Kilmartin - the world’s top relationship researcher, and how clearly defining his persona helped him launch his business.
- What Sex & the City can teach us about Personas.
- The Power of clarity in your persona (Defining Your Hero).
- How to connect with your Ideal Client (Empathy)
- Writing Your Hero’s Story (Why it changes everything)
- Do you Really Love Your Hero? (The most important question)
By the end of this Lesson, you will understand the power of defining your ideal client, and you will have all the tools you need to do it.
Writing Your Hero's Journey (BE YODA, Not Luke)
Inspiration is far more powerful than Manipulation. Your ideal client will buy your product or service when you inspire them to invest in a better future.
The power of StoryTelling is ancient. Discover the secret weapon of Hollywood Screenwriters, and how to apply it in your business.
- George Lucas and how he achieved the runaway box-office success of Star Wars.
- Why no stories are true (including yours).
- The StoryTelling secret of all great religions, myths, works of literature, and blockbuster Hollywood movies.
- How to apply the art of StoryTelling to planning your product roadmap.
- The 3 keys to telling great stories through video online.
By the end of this Lesson, you will understand exactly how to take the abstract power of StoryTelling and apply it to your marketing strategy.
Mapping Your Hero’s Digital Journey (It’s Harder than You Think)
A Real Strategy comes from defining Your Hero and Re-Writing their Story with your Products or Services. But real marketing success comes down to mapping out a client journey (their story) online.
Learn how we used funnel maps to create multiple 7-figure marketing campaigns for our clients.
- How to use powerful Mapping Tools to Create a Funnel
- A Video demonstration of a Successful Funnel Rory used to launch his business (Plus Downloadable Funnel Map)
- How to Build a Minimum Viable Funnel to Test Your Digital Marketing Ideas (Plus Downloadable Funnel Map)
- Get a Special Bonus Video with the James Cook Media Funnel (That you are going through)
- Download the James Cook Media Funnel Map (for this funnel).
By the end of this Lesson, you will understand exactly how to use funnel mapping software we use and our templated funnels to design your own funnel.