Get 7 Days of Access to the FREE StoryMatters Mini-Course with 2+ Hours of Training on StoryTelling and a FREE 1-on-1 Marketing Discovery Call.
Once you understand the power of StoryTelling, your entire perspective on marketing will change.
From the Elon Musk, the world's most iconic entrepreneur, to a British Personal Growth expert, this lesson will give you a sense of the possibilities for StoryTelling in your business.
Once you see it, you won't be able to think about marketing the same way.
Once you understand the power of StoryTelling, it's time to get clear on the most important thing.
Who the hero of the Story is in the first place.
And here's the great news. You don't have to make the story all about you.
In fact, that's not what you should do at all.
Once you understand how to find the hero of your story, it's time to help them write a story that inspires them.
This is the most powerful lesson you can learn as a marketer (and in life).
When you learn how to inspire other people to change their lives by telling themselves a better story, everything will change.
Without a Real Strategy (A Story), you have no chance to succeed in marketing.
But a strategy is just the starting point for success. Now the hard part starts - Execution.
If you can't execute your marketing plan, then nothing else matters. And this is where Mapping your hero's Digital Journey comes in.
Before the StoryMatters Mini-Course, there was the original StoryMatters talk at the Sage Business School in London.
In October 2016, I gave my original ideas in front of 1,000 people who attend the school in London and online.
This talk gives you valuable insight into the original thinking about StoryTelling, and you can see how it evolves throughout the training.
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Schedule your FREE 1-on-1 Marketing Discovery Call when you finish watching the Mini-Couse