Why Story Matters (Now, more than Ever).
StoryTelling is not new. It’s Ancient. But it’s more powerful than ever in the digital age. Find out why and how to use it.
Discover how an Australian documentary filmmaker helped teach me the power of StoryTelling. Together, we helped a humble South African Running Coach (Bobby McGee) to earn $250k online in just 6 months. Highlights include:
Why Elon Musk is the worst speaker but tells the best Stories.
The power of documentary film-making in marketing.
Why you are getting your marketing wrong.
How to create a real strategy and video-based journey that inspires people to buy.
By the end of Lesson 1, you'll understand exactly how you can use videos online plus how they should look and feel.
Who is Your Hero? (HINT: It’s Not You)
Every story starts with a hero. But the hero of the story you tell is NOT you. It’s your ideal client persona.
Learn the story about Rory Kilmartin - the world’s top relationship researcher, and how clearly defining his persona helped him launch his business. You'll learn:
Why defining your ideal client personas is so powerful (Defining your hero),
How to connect with your Ideal Client (Empathy),
Writing your Hero’s Story (Why it changes everything),
Do you really love your customers? (The most important question).
By the end of this Lesson, you will understand the power of defining your ideal client - and you'll have all the tools you need to do it.
Writing Your Hero's Journey (BE YODA, Not Luke)
Inspiration is far more potent than Manipulation. Your ideal client will buy your product or service when you inspire them to invest in a better future.
Storytelling is universal. Discover the secret weapon of Hollywood screenwriters - and how to apply it to grow your business. Lesson highlights:
The storytelling secret of all great religions, myths, works of literature, and blockbuster Hollywood movies,
Why no stories are true (including yours),
How to apply the art of StoryTelling to planning your product roadmap,
The 3 keys to telling great stories through video online.
By the end of this Lesson #3, you'll understand exactly how to apply StoryTelling to attract and powerfully inspire your ideal customers.
Mapping Your Hero’s Digital Journey (It’s Harder than You Think)
Marketing success is based on creating a digital journey that connects to your ideal customer's story. You'll learn how to build a growth system (funnel) that attracts, engages and converts your target customers from first contact.
Learn how we built the funnels that became 7-figure marketing campaigns for our clients. Some highlights include:
What is a funnel and how to map them,
Introducing the funnel Rory used to launch and grow his business (Bonus: Download Rory's Funnel Map),
How to Build a Minimum Viable Funnel to test your digital marketing ideas (Bonus: Download the MVF Map),
Get a special bonus video on the funnel James Cook Media (our services brand) sold more than $2.4m in courses and services.
By the end of this Lesson, you'll understand exactly how to build your funnel and get 'million dollar' funnel templates you can use to get started today.