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ID

The foundation of a successful marketing campaign starts with understanding who your ideal customer is. 

As the old saying goes, if you talk to everyone, you talk to nobody. Your ideal customer profile is the first thing you need to get right in your business. 

If you are just getting started this is the first place to start. If you are already doing your marketing campaign, you should pause everything you are doing and get crystal clear on who your ideal customer is. 

Once you do this important work, it will change how you do all of your marketing. 

 

OS

Once you are clear on who your ideal client is, the most important thing you need to do is get clear on your offer structure.

What products or services do your ideal customers need to invest time and money in to get the better future they want?

Until you are clear on this, you don’t have a real business. Fortunately, you are aware of where you are.

Therefore, your main task now is to get clear on your offers, and setup a process to generate leads and test out your offers on your ideal customers.

 

P&E

Once you are clear on who your ideal customer is and your offer structure, you have to map out a digital journey for your ideal customer to lead them through the transformation process.

This means creating a funnel map that specificies every page, email, SMS message, video, and ad that will go into your marketing funnel.

This carefully scripted and defined map is the same thing you would do if you were building a house or a store in the physical world.

You simply can’t skip this step if you want to be successful in your digital marketing.

Most business owners don’t know what a funnel map even is, so don't worry, you are not alone here in terms of your knowledge of the funnel map. And that is exactly where we can help you.

 

StoryTelling

Once you have built your strategy, and clearly defined your customer journey in your funnel, it all comes down to the power of your StoryTelling.

Are you communicating on the page the exactly right message on every page, every email, and every video and ad you put out?

People will invest in your product or service when they believe you can help them get the better future they want.

While you are not exactly sure what storytelling even is, don’t worry, you have the ability to master this skill as a business owner.

Don’t worry, you are not alone. Most business owners also struggle with this. But when you master it, you will set yourself apart.

All you need to do is study the best practices of what other businesses do online and mirror those.

Traffic

Once you build a marketing funnel based on a real strategy, with powerful storytelling, your work has really just begun.

The hard part begins when you have to go find and bring your ideal customer to your funnel and website.

There are two main ways to get traffic - by paying for it on ad platforms such as google, youtube, facebook, and instagram. 

And the other way is to put out high quality content, videos, articles that point back to your site.

The type of traffic you should get depends on your budget in both time and money, and your strategy for getting clients overall.

Don’t worry, you are not alone. Most business owners have no idea how to get traffic to their website in the beginning.

And this is where you can quickly set yourself apart if you learn how to get this part of your business handled.

 

 

Let’s Build Your Online Funnel Together

 

Schedule a FREE Call to see how you can use StoryTelling to launch your business online

Schedule Your FREE Call