It's Your Time to be Heard Online

step 1

You have a message that will change lives.

Your problem is getting people to listen and connect with it.

How do you cut through the noise?

Yes, you need a website, landing pages, emails, chatbots, etc.

But none of that really matters until you get one thing right.

Story.

Story Matters.

If you want to break out. Get ahead of your competition. Connect with your audience.

You have to get your story out there.

But you have two main challenges:

1) Developing a Strategy for your Business - Writing the Story That will Inspire Your Ideal Customer to Invest in a better future.

2) Delivering Your Story Online - getting all the technical parts right so you can put your story out.

This is where the StoryMatters Academy Comes in.

In this online training academy, you will learn exactly how to develop the strategy you need and how to use StoryTelling to Deliver it.

Get Complete Access to the James Cook Library of Training that includes:

  • Build a World-Class Marketing Strategy (Get complete access to all our videos and exercises to help you identify and connect with your ideal client & develop the offer structure (story) to inspire them to invest in your services.)

  • Learn the Art of Digital Storytelling (Learn exactly how to script and delivery your story through film online)

  • Launch & OptimiseYour Funnel (Learn how to drive traffic to your funnel with a complete set of video training on Facebook Ads, Google Ads, YouTube Ads, & Content Marketing).

Setting Up your online business is a lonely journey. But you are not alone.

Join our Private Facebook Group with other members of the Academy and the entire StoryMatters team (over 20 team members).

NOTE: Every Week we will hold live Online Training & Q&A with a member of our team to answer your questions on any of these topics.

But we don't just want you to feel alone while you are doing this.

That is why we are offering a special program to help you get started.

Do you need more help with your Software and other technical details?

No problem.

You can hire us for additional coaching and technical work special members-only rates.

Once you join the StoryMatters Academy, all technical obstacles to getting your story online are gone forever.

Sam.png

"It's never been easier to get into the business, which means it's never been harder to get your word out"

Samuel P.N. Cook

Everything Has Changed

In 2020, if you're not online, you're going to get left behind and you know, that's not where you want to be.

The craziest thing I see people doing is starting their business or a new project without any plan or strategy, going out and doing a bunch of work, building a website, creating a funnel, building a sales CRM.

Do you know what happens without a strategy?

Nobody knows and nobody cares about you and your business, especially when you want to reach your audience online.

You have tried to publish some free content on social media, maybe some videos on youtube, but still all your efforts didn’t bring you any results.

This is so frustrating, not being able to share your story with the world knowing that you have a much bigger potential...

Let me tell you this…

You don’t have to experience these struggles if you have a well-developed website and a funnel that brings you real leads every day who are truly interested in your expertise

Order NOW

Develop a Successful Marketing Funnel in 4 Steps

Step1

StoryMatters Academy: Strategy Workshop #1

Develop a Real Strategy to help you build your marketing strategy from the ground up. The right way.

If you don't get your Story right (tell the right person the right story), nothing else matters. Avoid the original sin in business by focusing on developing a real strategy.

  • Research Your Ideal Client & Market

  • Define Your Ideal Client

  • Develop Your Ideal Client's Empathy Map

  • Write Your Client's Hero's Journey

  • Create Your Offer Structure & Chain of Beliefs

At the end of the Strategy Module, you will have built a strategy that has a real chance of success if you execute it properly.

SMA Basic Module 1

Step2

StoryMatters Academy: Sales Film Workshop #2

The heart of a digital marketing campaign is telling a story that inspires people to invest in a better future with you. Now that you have defined the story, it's time to script it, shoot it, and edit it.

We learned a long time ago the power of StoryTelling through a documentary film-maker who specialises in marketing. Understand the how to apply the secrets of film to your Story Online.

  • Learn How to Pick the Right Film Crew

  • Learn What Equipment You Should Use

  • Understand how to setup your Film Set

  • Learn the Art of Interviewing and Filming

  • Learn how to edit your story-based video

At the end of the StoryTelling Module, you will understand exactly how to script the story to connect with your ideal client, film it, edit it, and where to put it in your funnel.

filming

Step3

StoryMatters Academy: Paid Traffic Workshop #3

Once you build your Funnel, it's time to test your Funnel results with Facebook Ads, Google Ads, YouTube Ads, and Content marketing. 

At StoryMatters, we have built and managed 7 (going on 8) 7-Figure Funnels from scratch. Learn the secrets behind running the paid traffic, content marketing, and the advanced funnels to generate this revenue online.

  • Learn the Art & Science of Optimising Facebook Ads 

  • Understand how to use Google Ads.

  • Learn how to setup a YouTube Advertising Campaign.

  • Learn how to test which is your primary traffic source (facebook/Instagram or Google/YouTube)

  • Learn User Experience Research Funnel Optimisation Testing Strategies.

At the end of this module, you will understand exactly how to build out your entire Funnel Traffic Campaign, read and optimise your results, and make the adjustments you need to be successful.

facebook ads

Step4

StoryMatters Academy: Content Marketing Workshop #4

It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust. 

That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another.

What Are the Types of Content Marketing?

  • Blog Content Marketing

  • Infographic Content Marketing 

  • Podcast Content Marketing

  • Video Content Marketing

  • Social Media Content Marketing

At the end of this module, you will be able to figure out pretty quickly if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your staff writers. Plus, you will be able to gauge how much traffic social media is generating to your site. 

Special Bonus: Get access to the StoryMatters Sales Training & Sales Framework we use to gain high value clients.

content marketing

StoryMatters Academy Basic

Self-Study Video Course that Includes:

  • Module 1: Develop Your Strategy (Learn how to define and understand your hero, write their story (Their hero’s journey), and map their digital journey into a funnel.)
  • 1 x 1-on-1 Marketing Strategy Call

$47 $397

Order Now

One-Time Payment
Lifetime Access

StoryMatters Academy PRO

Self-Study Video Course that Includes:

  • Module 1: Develop Your Strategy (Learn how to define and understand your hero, write their story (Their hero’s journey), and map their digital journey into a funnel.)
  • Module 2: StoryTelling Through Film (Once you understand the story your client needs to hear, it’s time to get it out there. In this module, you will learn how to film your video. Whether it’s on your iPhone, or you want to do it high-end, we will show you how).
  • 1 x 1-on-1 Marketing Strategy Call

$97 $798

Order Now

One-Time Payment
Lifetime Access

StoryMatters Academy Premium

Self-Study Video Course that Includes:

  • Module 1: Develop Your Strategy (Learn how to define and understand your hero, write their story (Their hero’s journey), and map their digital journey into a funnel.)
  • Module 2: StoryTelling Through Film (Once you understand the story your client needs to hear, it’s time to get it out there. In this module, you will learn how to film your video. Whether it’s on your iPhone, or you want to do it high-end, we will show you how).
  • Module 3: Launch & Optimise Your Funnel (Once you have connected with your audience, it’s time to optimise your funnel with paid traffic)
  • Module 4: Content Marketing (If your paid traffic works, then it’s time to build out your funnel and invest in content marketing)
  • Special Bonus: Get access to the StoryMatters Sales Training & Sales Framework we use to gain high-value clients.
  • 1 x 1-on-1 Marketing Strategy Call

$147 $1,996

Order Now

One-Time Payment
Lifetime Access

What Our Clients Say About Working With Us

Peter.jpg
Peter Schröder CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really, really good.
German.jpg
German Coppola Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michelle.jpg
Michele Wyngaard Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.

Finally, A Proven System To Learn Storytelling, Marketing, Sales, and more... So You Can Kick-Start Your Online Business Successfully

Complete StoryTelling Education

Complete StoryTelling Education
Get access to 4 streamlined modules with exercises to help you build your strategy and launch your funnel. Learn exactly how to develop your marketing strategy, script and produce your story, and design and build the funnel to put it online. Every exercise, every lesson we teach is included. Want more? Watch the entire Library of James Cook Media's Training over the past 2 years. 

Real, Human Tech Support

We stand against hiding behind a support desk and calling it support.You deserve to talk to us. Writing your story and putting it online is hard, terrifying work. You are not alone. We are here for you with 24-hour chat support and 7-days a week emergency tech support. Get exclusive access to a private Facebook Group to post questions, share success stories, and meet your tribe of StoryTellers.

Accountability and Feedback.

Education without feedback is worthless. We refuse to just sell you a program not be there to help you. True learning comes from accountability feedback on your work. Feed on the energy of the community to keep going with our private Facebook Group. Also join our weekly group live Q&A sessions with the experienced funnel builders to answer all your questions about getting your funnel online. 

Design, Build, & Launch your Entire Website in just 2 Days with a dedicated 1-on-1 Coach.

Learn exactly how to design, build and launch your website online with 3 video lessons, 5 complete workbooks, and 3 x dedicated 1-on-1 Coaching Calls for just $49 (93% Off) - No heavy design or development skills required

Learn More