Lesson 1

Why Story Matters 
(Now, More than Ever)

Watch the full video to access lesson 2: Who is Your Hero? (HINT: It's Not You...)

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Lesson #1: Why Story Matters (Now, More than Ever)

Lesson #2: Who is Your Hero? (HINT: It's Not YOU)

Lesson #3: Writing Your Hero's Journey (Be YODA, not Luke)

Lesson #4: Mapping Your Hero's Digital Journey (It's harder than you think)

Lesson #5: Building your funnel (Find out What's Possible)

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